Facebook’s mission is to give people the power to build community and bring the world closer together. To fulfill this mission, every year Facebook organizes “Global Causes Day” to mobilize its employees around meaningful causes and help non-profit organizations (NPOs) use Facebook and its family of apps to do more good for their communities. In Hong Kong, Facebook hosts “Facebook Good Causes Day” to support local NPOs by educating them on how to use Facebook to advocate social good causes and connect more closely with their communities.

2020 marks the fifth anniversary of Good Causes Day, which is co-organized by The Hong Kong Council of Social Service (HKCSS) and themed around mental health. It also marks the successful completion of #HearForYou Campaign which was launched by Facebook six months ago. Our NPO partners include Agent of Change, Caritas - Hong Kong, The Hong Kong Federation of Youth Groups, St. James' Settlement and The Samaritans Hong Kong. The campaign aims to support local NPOs that are advocating society to address mental health issues. Through a one-stop online resources hub to connect people in need by providing easy access to health and wellness resources, online assessment, and immediate support on messenger bots, the campaign aims at reaching out to those in need and raising public awareness on mental health issues. The program matched our NPO partners with teams of Facebook Buddies, who provided advertising sponsorship and marketing expertise support.

This year, Facebook also collaborates with Preface Coffee to launch the “Facebook Good Causes Day World Size Coffee” Campaign from December 1 to 18. Meaningful data insights about mental health are displayed on coffee cups according to the % of coffee the customer would order at Preface Coffee. With the idea of “Drink Less Donate The Rest”, part of the coffee sales proceeds of the “Facebook Good Causes Day World Size Coffee” will be donated to #HearForYou mental health program NGO partners. For more details, please refer to Preface Coffee Facebook page.  

Facebook Good Causes Day 2020 will be organized virtually comprising two parts - Facebook Live and NPO Consultation Session. We cordially invite you all to join us for this meaningful event!


Date: 9 December 2020 (Wednesday)

Part 1 Facebook Live: 1230 – 1400
Part 2 NPO Consultation: 1500 - 1700

Format: Please tune in to the Facebook Live via:

Facebook Hong Kong page:

HKCSS Facebook Page

Language: Cantonese

Fee: Free of Charge

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Part I - Facebook Live

•Opening Video & Introduction

•Welcome Speech from Facebook

Jayne Leung
VP, Head of Greater China, Facebook

•Keynote Speech from Co-organizer HKCSS

Raymond Lai
Business Director, HKCSS

•Coffee Chat with #Hearforyou Campaign NPO Partners

William Chan
Executive Director, Agent of Change
Mandy Au Yeung
Senior Manager of Rehabilitation Services, St. James’ Settlement
Mimi Chin
Registered Social Worker, Caritas Youth and Community Service
Maggie Tam
Public Policy Manager, Hong Kong, Facebook

•Touch Your Heart with Music

Cath Wong
Local singer and songwriter

•Mini Master Class Training: How to make your good causes campaign stand out

Tina Lee
Manager, NGO Capacity Building, HKCSS
Charles Chow
Partner Manager, Government, Politics and Advocacy, Hong Kong & Taiwan, Facebook
Michelle Chan
APAC Education Program Trainer, Facebook Blueprint
Hazel Wong
APAC Partnerships Leads, Facebook Blueprint

•Closing Remarks

Part II - NPO Consultation Session
(by registration for NPOs only)

Meeting with Facebook experts: Q&A opportunities with our Facebook experts on Facebook and Instagram platforms



Partner Organizations

Production Partners